What greendm.co.uk does for you
and your company:

  • A reference point for green direct marketing
  • Demonstrates commitment to environmental concerns
  • Saves you time and money
  • Measures your campaigns against PAS 2020 criteria
  • Generates documents for audit and compliance
  • Campaign archive and document retrieval
  • Benchmark and report on campaigns
  • Supports the Direct Marketing Association with funds
  • Publishes industry improvement analysis

There are two main reasons why you should be using and defining your campaigns around PAS 2020:

  • Corporate & Social Responsibility. 'Green' now touches so many areas of a business and where marketing is concerned it is imperative that companies market their products in an environmentally responsible manner so that it does not damage their brand.

  • Financially beneficial.

The concept of 'green direct marketing' or indeed any process is to ensure that at the front end of the process there is less waste and at the back end of the process the products that have been produced have been created in the most efficient and environmentally friendly way as possible.

At the front end, clients want to ensure that they are optimising their channels by utilising analytics and insight. This optimisation for both on line and off line (print) communications will achieve a reduction in wasted communications by ensuring that they are delivering the most relevant message, to the most relevant individual, at the most relevant time via the most relevant channel.

The back end of this process is to ensure efficient delivery of these communications across a range of marketing channels. The output of these communications needs to be in an efficient manner and if completed with green direct marketing principles, aligned to PAS 2020, it will ensure that any direct mail produced will be able to achieve a greater discount from the Royal Mail under their 'Sustainable Mail' initiative and the down stream access providers as 'Responsible Mail'

So green direct marketing dovetails with the marketing objectives of cost savings and increased return on investment.

By optimising channels through the process described you will be 'greener' and then you should benefit from extra postal discounts.

It is the joining together of the input and the output to deliver Marketing Communications Management in the most efficient way from good business practice which then also dovetails with environmental best practice.