Welcome to generating your first free PAS 2020 score and report with greenDM.co.uk PAS 2020 is applicable to direct marketing campaigns. It aims to provide an indirect measure of a direct marketing campaign’s environmental impact on such things as climate change.

It achieves this by focussing on establishing an indirect measure of a campaigns environmental objectives, performance levels and indicators for different environmental aspects.

Your free report will provide you with a summary of your scoring criteria.

Why not register?

You can continue to generate your free report without registering but with registration you gain the following benefits:

  • Full documentation and summary against PAS 2020 criteria
  • Campaign archive, search and retrieval for audit purpose
  • Extra postal discount verification
  • Duplicate campaigns and amend
  • Publish your results
  • Benchmark reporting
  • Supports the DMA
  • Contributes to industry benchmarking results

We recommend that you purchase the document from BSI to fully appreciate the process you need to follow.

There are a number of campaign stages that you need to follow to obtain your PAS 2020 score as outlined in the BSI PAS 2020 document.

Click on the calculator to proceed to create your score.

The main elements that create your PAS 2020 are the marketing channels that you use and how these channels are influenced by the environmental aspects which are activities or products or services that can interact with the environment.