Telemarketing can be used for outbound calling or for inbound receipt of calls. It is a measurable activity that uses the telephone to acquire, retain and develop customers. It undoubtedly can be a formidable tool in the armoury of communication channels available to the direct marketer.
Telemarketing has grown significantly in the past 20 years both as an in house provision and also as an outsourced service. Fundamentally it should provide customers with convenience and easy access to the brand and at speed.
Some of the biggest influences in driving the growth of telemarketing have been:
Over the past few years more and more companies in this field have developed their services to provide multi channel contact centres to deliver customer communication strategies through direct dialogue either over the telephone or via email communications.
The DMA has a Contact Centre and Telemarketing council.