Field Marketing is the provision of people who have been trained to conduct brand building strategic or tactical exercises on behalf of clients. Staff are employed by the field marketing company to complete a specific brief that has been given by the client.

Examples of Field Marketing services are:

• Auditing
• Sampling/Demonstrating
• Merchandising
• Sales
• Roadshows / Events / Experiential Marketing
• Mystery Shopping
• Data & IT
• Support Services

The DMA operates a Field Marketing Best Practice Accreditation Scheme. This is an important certification product developed by the DMA in response to the need by practitioners and clients for a high assurance standard in the Field Marketing arena.

This initiative addresses the concerns of varying standards of best practice within the direct marketing industry.

Benefits of Field Marketing

• Face to face contact with the targeted customer by staff that have been fully trained to represent the clients brand.

• It is able to offer complex and comprehensive support to a range of marketing operations, such as counteracting a competitor's campaign or increasing market distribution.

• It can be deployed nationwide or as one-off campaigns in specific towns or regions

• Computerised reporting systems allow for a high degree of accuracy and high speed reporting for the compilation of data, and as with all good direct marketing this allows for accountability.

• It allows fast and flexible solutions to the dynamics of a changing environment when other marketing channels have been deployed.

• Direct mail
• Door-to-door
• Email marketing
• Field marketing
• Inserts in publications
• Mobile marketing
• Telemarketing

• Affiliate Sponsors:
• 
• 
•