WRAP – Waste and Resources Action Program
WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
It has three primary objectives:
- To send less waste to landfill
- Reduce carbon emissions
- Increasing positive economic impacts
It was established in 2000 and is backed by government funding from England, Scotland, Wales and Northern Ireland. It works in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change, and Local Authority Support), WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
Visit the WRAP website