Recyclability
The objective of recycling for PAS 2020 is to design DM material for recyclability.
The greenDM.co.uk web site has been developed to be used in conjunction with the BSI PAS 2020:2009 standard. The environmental performance relating to the level needs to be used in conjunction with the PAS 2020:2009 document.
It is important to understand that with this environmental aspect you must assess recyclability of the direct marketing communications. This means that so long as you have done this and documented it, then even if something is not recyclable you will achieve at least level 1. To aid your audit process greenDM.co.uk allows you to append the documentation to your campaign if you have registered.
In March 2009 greenDM.co.uk will integrate this feature in an easy to use manner against all your materials that are used in you direct marketing campaign.
There are a number of logos that you can use to assist in meeting the criteria for this environmental aspect. Go to industry bodies to review your options.
Level 1
Each of the constituent materials in a physical DM communication shall be assessed against the Table H.1 shown in the PAS 2020:2009 standard to determine whether or not it able to be recycled from the kerbside. The assessment shall be documented and shall include a list of all the different materials used in the physical DM communication.
The physical DM communication shall display statements and/or logos on the communication that encourage the customer or prospect to recycle those constituent materials that are recyclable.
Level 2
Each of the constituent materials in a physical DM communication shall be able to be recycled from the kerbside when assessed against Table H.1. shown in the PAS 2020:2009 standard.
The physical DM communication shall display a statement and/or logo on the outside of the communication that encourages the customer or prospect to recycle it
Level 3
In addition to Level 2, a physical DM communication shall be of a nature that enables it to be placed in its entirety into one household recycling collection container.
The physical DM communication shall display a statement and/or logo on the outside of the communication that informs the customer or prospect that the entire communication can be placed in one household recycling collection container.