Structure the process

  • Campaign execution
  • Campaign completion
  • Parameters that determine the campaign life
  • Upload functionality shall be provided for a thumbnail of the campaign
  • Upload image of type .jpg, .jpeg, .gif, .bmp, .png
  • Campaign channels (upload .jpg for each channel if registered). This creates a dropdown with all the channels available and is a tick box. When this is then submitted it creates a screen showing the channels
  • Consideration has been given to the life of the campaign
    • Are you able to avoid using binding in the printed product?
    • Have you considered the appropriate channel for the audience?
    • Are you able to use less content?
    • Do you have a statement in your email asking the recipient to consider the environment before printing the email?
    • Can the envelope be used as a return device?
    • Can personal details be easily removed by the recipient prior to recycling?
    • Can the use of personal details be minimised to aid recycling by the recipient?
    • Have you utilised both sides of the paper to best effect?
    • Can you use a lower grammage of paper?
    • Can you use less paper to communicate your message?
    • Have you used standard paper sizes confirming to BS EN ISO 216 for more cost effective production?
    • Can you use less packaging?
    • Are you printing an optimum amount that is cost effective and will not be wasted?
    • Can you lower the ink coverage?
    • Can you increase recyclability by not including non paper based products?
    • Can the direct marketing communication be easily adapted for future campaigns?
Next Stage