Create a campaign management framework

There should be a campaign management framework that provides
a structure with which to manage direct marketing campaigns
so as to achieve consistency in meeting the requirements of PAS2020.

A quality management system conforming to BS EN ISO 19001
and addressing the specific requirements of PAS 2020 would
provide the requisite framework.

Campaign Name is conducted under the control of a campaign management framework tick box

Your Campaign Name cannot be accredited unless it is conducted under the control of a campaign management framework.

Do you wish to continue to determine what your PAS grade would be?