The purpose of greenDM.co.uk is to provide a reference source for direct marketing practitioners implementing and producing campaigns that follow best environmental practice.
It also incorporates the ability to swiftly assess a direct marketing campaign's compliance with the new BSI PAS 2020 standard that has been created by the DMA and BSI.
The PAS 2020 calculator creates an environmental performance score for your campaign. It generates a concise report and when you register it saves your reports and information to your database on the site, 'my greenDM'. Any report you create can be recalled for subsequent audit processes and the Royal Mail Sustainable Mail ™ and Responsible Mail ™ initiative.
It will also provide you with additional reports by analysing your environmental performance score across different campaigns and different channels, allowing you to demonstrate your compliance in a number of ways.
Whilst this is a voluntary initiative it should be seen as a measure that demonstrates a commitment to more responsible business practices.
The PAS 2020 standard is an evolving specification that can and will be reviewed again at any time during the next 24 months. We would encourage you to provide
feedback on any aspect of its use, your concerns or your suggestions for improvement.